New Gens Esports Names LJ Esport Management as Official Logo Producers Details

New Gens Esports has announced LJ Esport Management as its official logo producers, a move that formalizes the team's design partnership.

The announcement was made through an official graphic that shows both brands side by side. In it, New Gens says it is proud to bring LJ Esport Management on board in the role. The graphic does not give the length or terms of the deal.

For New Gens, the partnership puts the team's visual identity in the hands of a named, dedicated producer. Teams in African esports are paying more attention to branding, and an official design partner shows how seriously New Gens is taking its image.

Fans can follow New Gens Esports on TikTok at new.gen.esport for more updates.